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How did mechanical-watch king Rolex deal with the arrival of quartz in the 1970s? What follows is an excerpt from the book Electrifying the Wristwatch, by WatchTime contributor Lucien Trueb. The replica watches book, illustrated with photos of pieces from watch collectors Gunther Ramm and Peter Wenzig, tells how quartz-watch technology evolved. Andre Heiniger, second Rolex president and cheap fake rolex successor of the founder Hans Wilsdorf, was a true visionary. His opinion was that the originally very costly quartz watch would soon be totally banal. This already had happened with transistor radios, TV sets, and pocket calculators. Top-quality mechanical movements would always remain expensive and exclusive due to the large rolex replica amount of highly qualified labor that is required for manufacturing the parts and assembling them. The inescapable fact that a mechanical device can only tell time approximately could be easily hidden by writing Superlative Chronometer, Officially Certified on the dial. This means a daily rate of plus-six seconds per day. In due time, every watch brand in the replica watches uk upscale sector copied Heiniger's concept. Wealthy people don't need an instrument that tells time: they want a beautiful and exclusive object on their wrist.